Branding photography and video for real estate agents
Headshots, market updates and a quarter of social content from a single half day. Buyers pick the agent before they pick the listing.
What we shoot
Everything an agent needs to look like the obvious choice, produced in one visit instead of five.
Headshots
Clean, current portraits for MLS, Zillow, brokerage profiles, signage and business cards. Retouched properly rather than smoothed into plastic.
Lifestyle and environmental portraits
You working, walking a property, meeting clients. The images that fill a website and an Instagram grid without looking like stock.
Market update videos
Scripted pieces to camera on what happened in your area this month. The format that builds authority faster than anything else an agent posts.
Talking head expertise videos
Short answers to the questions buyers and sellers actually ask, each one a separate post and a separate reason to find you.
Vertical Reels and TikTok cuts
Cut vertical, captioned, and delivered ready to upload. Not landscape footage cropped badly at the last minute.
Aerial b-roll
Neighbourhood and waterfront footage to cut into your videos so they do not look filmed in a car park.
Sessions and retainers
A headshot is once every three years. Content is monthly. The retainers are where this actually works.
| Headshot $295 | Brand Session $695 | Content Day $1,295 | |
|---|---|---|---|
| Duration | 45 minutes | 2 hours | Half day |
| Locations | Studio or one site | Up to 2 | Up to 3 |
| Retouched headshots | 3 | 8 | 15 |
| Lifestyle stills | No | 15 | 40 |
| Vertical videos | No | 2 | 6 |
| Market update video | No | 1 | 2 |
| Aerial b-roll | No | Included | Included |
| Outfit changes | 1 | 3 | Unlimited |
| Delivery | 3 days | 5 days | 7 days |
Monthly retainers: Essentials at $650 covers a two hour shoot, four vertical videos, ten stills and one market update. Authority at $1,150 covers a half day, eight vertical videos, 25 stills and two market updates. Both include written captions and priority booking. Teams of four or more agents shot in one session take 25 percent off per agent, with one invoice to the brokerage and individual galleries per agent.
Why one session beats five bookings
Most agents know they should post more and do not, because every video means finding a day, an outfit, a location and a reason. We solve it by producing a quarter of content in a single half day. You turn up once, we shoot headshots, stills, a market update and six vertical videos, and you have something to post every week for three months. The disruption is one morning instead of twelve.
You do not need to be good on camera
Most agents are not, at first. We script the market updates from your own notes, run a teleprompter if it helps, and shoot in short takes rather than expecting one perfect run. Editing fixes far more than people expect. Nobody watching a finished thirty second video can tell it took nine attempts.
What to wear
Solid colours photograph better than patterns, and mid-tones better than pure white or black. Bring three options in different colours, including one jacket. Avoid logos and anything that will date the images in a year. For video, bring a second top so consecutive pieces do not look filmed in one sitting, because they were.
Where we shoot
Your office, a listing you have access to, or on location around Miami-Dade and Broward. Waterfront, Brickell and Las Olas all work well as backdrops. We can also shoot against a clean backdrop if you want consistent headshots for a whole team.
Questions we get asked
How much do realtor headshots cost in Miami?
A 45 minute headshot session with three retouched images is $295. A two hour brand session with eight headshots, lifestyle stills and two vertical videos is $695. A half day content day is $1,295.
How many images do I get?
Three retouched headshots on the Headshot session, eight plus fifteen lifestyle stills on Brand Session, and fifteen plus forty on a Content Day. Retouching is included, not an extra.
Do you write the scripts for market updates?
We build them from your notes and your market data. You know your area, we handle structure and length. A teleprompter is available at no charge if you would rather read than remember.
What is the difference between a session and a retainer?
A session is one visit. A retainer is ongoing, either two hours monthly at $650 or a half day monthly at $1,150, delivering a steady stream of content with captions written. Agents who post consistently get results that one session cannot produce.
Can you shoot our whole team?
Yes, and four or more agents in one session takes 25 percent off per agent. The brokerage gets one invoice and each agent gets their own gallery. Team days are the most efficient way to do this.
How soon do I get the files?
Three business days for a headshot session, five for a brand session, seven for a content day. Vertical videos are delivered captioned and sized for Reels and TikTok.
Can I use the images in paid advertising?
Yes. You receive full commercial usage rights on final payment, covering listings, advertising, signage and social. We retain the right to show the work in our portfolio unless you ask us not to.
What if I hate how I look on camera?
Almost everyone says that. We shoot in short takes, show you the back of the camera early so you can adjust, and direct rather than leaving you to pose. If a session genuinely is not working we will reshoot rather than deliver images you will not use.
Start a project
Tell us whether you want a single session or ongoing content, and roughly when. We reply within one business day.
Call or text (786) 565-2047
Email hello@hdxmarketing.com