Buyers and sellers do not only choose properties. They choose the agent. Yet almost every dollar of real estate marketing in South Florida goes into the listing — the HDR photos, the walkthrough, the drone shot. Those assets sell the house. They say nothing about who is representing it.
HDX Marketing builds the other half: the content that makes an agent the obvious choice before a seller ever picks up the phone. We work with individual agents, teams, and brokerages across Miami-Dade, Broward, and Palm Beach.
Why listing videos are not enough
A listing video has a shelf life measured in weeks. It markets one property, to one set of buyers, and the moment that property closes the asset is dead. It also competes directly with every other listing video in the market, because they are all shot to the same template.
Agent branding content works the opposite way. A brand film, a set of client testimonials, or a neighbourhood market series keeps working across every listing you take for the next two years. It is the difference between marketing inventory and building equity in your own name.
What we produce
Agent brand video
The centrepiece. A short film that puts your face, voice, and approach in front of a seller before the listing appointment — so you walk in already known. See agent brand video →
Social content production
Vertical-first content built in batches: market updates, neighbourhood features, buyer and seller education, and behind-the-scenes. Shot in a single session, delivered as a month of posts. See social content production →
Client testimonial films
Third-party proof beats self-description every time. We film closing-day and post-move interviews that carry weight a written review cannot.
Recruiting content
For team leads and brokerages: culture films and agent-experience content that make recruiting conversations easier and shorter.
Who this is for
- Individual agents competing for listings against larger teams, who need to look established before the appointment.
- Teams whose agents produce inconsistent content and dilute the brand.
- Brokerages recruiting experienced agents in a market where every brokerage claims the same things.
How it works
- Positioning call. What you actually want to be known for, and which segment you are chasing. No filming until this is settled.
- Content plan. A shot list built to produce the maximum number of usable assets in the fewest shoot days.
- Production. Typically one day, on location across Miami-Dade, Broward, or Palm Beach.
- Delivery. Edited in platform-native formats — vertical for social, horizontal for web and YouTube, with captions burned in.
Pricing
Brand Starter — $500
Half-day shoot. One brand video, five vertical social cuts, and branded headshots.
Agent Content System — $500
Full-day shoot. Brand video, 12–16 vertical social pieces, two client testimonial films, and headshots. This is the package most agents should start with.
Monthly retainer — $500 per month
Ongoing production and a rolling content calendar.
Teams and brokerages — from $500
Multi-agent production days, recruiting content, and retained coverage.
For context: with a median South Florida sale price around 0,000, one side at 2.5–3% is roughly $000 to $000. An Agent Content System that wins a single additional listing returns four to five times its cost.
Frequently asked questions
How is this different from listing photography and video?
Listing media markets a property and expires when it sells. Agent branding markets you, and keeps working across every listing you take afterwards. Most agents need both, but only ever buy the first.
Do I need to be comfortable on camera?
No. Most agents are not, at first. We shoot interview-style with prompts rather than scripts, which produces far more natural results than asking someone to memorise lines.
How long until I have content in hand?
Seven to ten business days from shoot to delivery.
Which areas do you cover?
Miami-Dade, Broward, and Palm Beach counties — including Miami, Miami Beach, Coral Gables, Brickell, Fort Lauderdale, Las Olas, Weston, Boca Raton, and West Palm Beach.
Can you work with my brokerage brand guidelines?
Yes. Most franchise brokerages have colour, logo, and disclosure requirements, and we build those into the edit rather than retrofitting them afterwards.
Do I own the footage?
You receive an unlimited-use licence to the delivered content, with no expiry, and it stays yours if you move brokerage. Raw footage is retained by us. We retain portfolio rights to finished work.
Start with a positioning call
Tell us which segment of the South Florida market you are going after and we will tell you what content will actually move it. Get in touch →